Is Network Marketing a Good Deal?
"Work at home", "Get rich in a few days", "Get rich without working", "Earn money 24 hours a day", "Discover how to become a millionaire" ... Have you heard any of these phrases? Probably he was about some business involving multi-level marketing. These types of businesses create distrust in many people's minds. Technically, Multilevel Marketing is defined as a distribution system, or form of marketing, that moves goods and / or services from the manufacturer to the consumer through a 'network' of independent contractors. Can Multi-Level Marketing Expand into Services? But in India, some companies have masked the financial pyramid scheme under the multilevel marketing system. Add to this some distributors who are more concerned with using all the unethical resources - lies, illusion and psychological pressure, for example - to promote a more pronounced growth in their organizations, which ends up generating constant withdrawals and disappointments. This post was motivated by a reader's email, with the following question: For those who do not know what we are talking about, Multilevel Marketing can be explained as follows: You are invited by someone to sell or consume some product or service regularly - you usually pay for it; You can invite others to practice the same thing, and these people will pay for it too (here begins the cycle: you get paid for calling other people); Top 10 Best Network Marketing Companies in India | Direct Selling The people you invited can also invite others, and so on (here lives the secret: you are rewarded for each new entrant invited by a guest of a guest who has been invited by a guest of yours ... up to a certain level, who varies from company to company.) My answer to the reader is that network marketing companies can be rather interesting options as long as you take some care. 1. Know Yourself Upon joining the network marketing business, you will essentially become a seller. This does not mean that you will be a good seller, nor will you be able to sell something! It is widely known that some people have more ease in communication, logic, logic and other features which give them good salutations. But this is not for everyone. So the first thing is to evaluate your own behavior to know if you have a profile to be a good salesperson. Also, assess whether you will be able to effectively manage your schedule of your time, or contacts and appointments. 2. Choose the right product There is nothing that is stranger than you do not consume or trying to buy yourself. Therefore, choosing a product that is fundamental is not only with your personal interests, But who has a direct connection to your personality. This will make you feel comfortable paying for the consumption of the product, (II) be more confident in offering the product to others, and (iii) remember your customers, friends or acquaintances when you need them. Consume your product. How to start Network Marketing 3. Choose the right company Search for company history, talk to people who participate, or preferably who have already participated in that network but - for some reason - have left. Check the suitability of the network, see if there are documents that prove the company's commitment to both distributors and customers (eg code of ethics). A good practice is also to consult business associations that work with network marketing, or direct sales. Also, be aware of the people who will be your immediate superiors. Taking all these care, you can avoid getting into dangerous traps. 4. Know your audience well Understand how the business and the target audience work. There is nothing more annoying than a salesman who keeps insisting on offering us something we definitely do not need! Worse still is when this guy still wants to convince you to get on the net and go out there selling that product! Offer your product only to people who have to do with the product and who may become potential loyal buyers. Already the invitation to be part of the network should arise in a much smoother way. The less aggressive the better. It is also important to carefully evaluate the profile of the person you want to join your network. If you do not internalize the business effectively, that person, in addition to being disappointed with the business, will hardly buy your products again. 5. Face the business as a venture, but test the business, before you quit your job Being part of a multilevel marketing network gives work. (Instantly distrust those ads that offer easy money, or without working) And like any other venture, your business must be well studied, evaluated, planned, monitored, and controlled. However, until the business is yielding enough to keep its finances fully, avoid scrapping your job or any other source of income to "risk" this type of business. Try to start by looking at the business as extra income. If the job is well done, you will soon be profitable enough to progressively replace your other sources of income. 6. Beware of saturation Finally, no matter how certain your business may have been, keep an eye out for it. The question of saturation is more or less mathematical. Saturation means that the business can no longer be expanded and, at some point, will begin to retract as it will no longer be of interest to those at the lower levels. Just like any other venture, as important as knowing the right time to start, is realizing the right time to close the doors and close the deal. Once you have completed these steps, you can find a list of the top 100 direct sales and multilevel marketing companies in Brazil in the year 2009. It's a great starting point. However, I suggest you continue to seek more information on good MMN practice.
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